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Case Details |
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Case Code: ITSY093
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| Case Length: 9 Pages |
| Period: 2004-2017 |
| Pub Date: 2017 |
| Teaching Note: Available |
| Price:Rs.400 |
| Organization : McDonald’s |
Industry : Fast food retail
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| Countries : US; Global |
| Themes: Management Information Systems |
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Information Systems at McDonald’s |
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ABOUT MCDONALD’S |
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| As of 2017, McDonald’s was one of the world’s largest restaurant chains. The company had its roots in a small fast food joint started by two brothers named Richard James McDonald and Maurice James McDonald in San Bernardino, California in 1940. A businessman Ray Croc was associated with the rapid growth of the fast food retail chain in the US and globally in the subsequent years. It took 33 years for McDonald’s to open its first 10,000 restaurants. While it touched the 20,000-restaurant mark in mid-1996, the total surpassed 23,000 by the end of 1997. McDonald’s celebrated its 50th anniversary on April 15, 2005... |
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